Lavalife moves to connect older singles in prime time

Canada's largest online dating service aims to pitch shared interests at a growing market, writes Kristin Goff.

Lavalife Corp., which offers an online dating service for single men and women, for gays and those seeking "intimate" relationships, may soon help older singles find a friend who shares an interest in flower arranging.

Canada's largest online dating service is testing a new site, lavalifeprime.com as a place for people over age 45 to pair up for dates or friendship...

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